Newsletter
The Brand Side
Tennis partnerships, read from the brand's side.
I explore tennis partnerships from the brand's perspective: what happened, why they make sense, and what other brands can learn from them. A deeper brand-side read from me, Karin Zemach, founder of FORTYTWOLOVE.
In each issue
- A short note from me. What I've been watching, in a few lines.
- This week, in short. A few current commercial moves, each with a brand-side read.
- Partnership Breakdown. One public partnership taken apart: what happened, why it fits, and what a brand can take from it.
- Commercial Opportunity. A white space or underused asset, and how a brand could use it.
- Expert Perspective. How I think about fit — the questions I ask before I call a deal a fit.
- And sometimes a story. One partnership that stayed with me.
You'll find The Brand Side on LinkedIn too. Follow me on LinkedIn (opens in a new tab).